Ten-Year-Old Business Model Now a Proven Formula for Success
Ten years ago, the idea of outsourcing key business functions like marketing was new and unproven, at best, to those in the petrochemical and refining industries. Today, companies like Shell Oil and Atofina have embraced the business model created by The Plaza Group (TPG) as a tool for maximizing profits and managing their business in an increasingly volatile market.
Other international refiners and chemical producers like, Petroleos de Venezuela and Caltex, have chosen to market via The Plaza Group to perhaps gain access to additional markets using The Plaza Group’s extensive network of buyers.
Facts that illustrate The Plaza Group’s unique position in the industry include:
- 100% supplier retention rate
- More than 150 years of combined chemical experience
- World’s largest marketer of nonene
- Complimentary client business consulting & planning
- Growth from one supplier to more than 10 in less than a decade
- Sales growth of over 300% per year.
TPG President Randy Velarde reflects on the company’s evolution over the past 10 years, saying, “The Plaza Group’s niche in the chemical industry is truly unique, allowing us to serve as an outside marketing department for our suppliers and a trusted business consultant to our clients. No one else in the industry does outsourcing -from either end – quite like we do.”
To celebrate this milestone, The Plaza Group has a full year of festivities lined up, including special events at the facility of long-time suppliers including Frontier (El Dorado, Kansas), Shell (Anacortes, WA) and PDVSA (Curacao).